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Benefits Of Owning A Website.
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WHAT IS INFORMATIVE WEBSITE?
Some time ago, having a website for business was just a small advantage against competitors. Now, over 50% of potential customers don’t trust businesses without websites. Different businesses benefit from different kinds of websites. What they all have in common is improving their credibility and luring people in. So what is an informational website? Do you need to have one? And how do you build one to make it an instant success? Let’s find out.
DOES YOUR BUSINESS NEED A INFORMATIVE WEBSITE?
Having a business without a website is like being a civilian of a country and not having a government-issued id card. Is an informational website good for your business? Well, let’s see how many boxes you can check
- Your business has a physical location.
- You are not selling a digital product.
- The customers of your business aren’t looking to buy online.
- Information about your business is important to making buying decisions.
- You have a lot to show off for potential customers and investors.
If you’ve checked at least three of those boxes, your business would definitely benefit from having an informational website. Informational websites are the most useful to businesses with a physical location – restaurants, cafés, night clubs, and many others. The transaction for the services of such businesses (restaurants, cafes, night clubs) happens at the physical location and not online. Therefore, an informational website can make the most use of itself. Information provided on the website could help a lot of people make an educated purchasing decision at the physical location or reduce queues at the point of sale. Also, if you’ve won any awards, have a famous chef cooking in your kitchen, or an innovative product, this can lure customers in. Show it off. And there’s more good news for you. Setting up an informational website is usually really easy.
The information on the site is not the only key to its performance. Design also plays a huge role in converting the visitor into a client. Having a wonderfully designed website packed with information about your company and the products or services that you provide will greatly enhance the outward perception of your organization. 10 years ago, we would have advised you that you have less than 10 seconds to capture the average visitor’s attention and keep them on your website. Today, thanks to improvements in bandwidth (and perhaps caffeine consumption growth), it’s less than 5.
WHAT IS AN E-COMMERCE WEBSITE?
Ecommerce or online business refers to a business model that involves sales transactions being done on the web. Virtually every online shopping website big or small follows this structure. Any site where you can obtain items for sale over the internet is considered an eCommerce website.
One of the obvious differences between an e-commerce site and an ordinary business or company website is in the features that it supports. A company website may just house information on the brand’s product and services so users will need to contact the company directly if they want to do business with them. Meanwhile, an e-commerce site works pretty much like how a physical store works. Users can purchase items, arrange for delivery and payments on the same site without the need to call a human person to help them with their order. When you start learning how to create eCommerce website content, you’ll find that it’s a bit more complicated to put up an online store compared to an ordinary website because of the features and design elements that the former requires.
BENEFITS OF HAVING AN E-COMMERCE WEBSITE
- A website improves productivity
- Customer education.
- A website can easily expand your market reach.
- It extends your local reach.
- Immediate promotion of products & services.
- An excellent promotion for your brick and mortar business.
- Where you are is not that relevant.
- Plenty of great tools for finding new employees remotely.
- The benefit of a unique online identity.
- Ability to set-up your own business email addresses.
- A website is an effective platform for two-way communication.
- You can do cheap market research.
- A website enables you to build a reputation.
- Unique reporting tools with analytics are available.
WHAT IS A MULTI-VENDOR WEBSITE?
What is a Multi–Vendor Website? In a nutshell, a multi vendor marketplace is a site containing offerings from multiple sellers (vendors, suppliers). All suppliers pay a wise commission for selling in the marketplace. They have their own seller accounts where they manage their inventory themselves. But it’s the marketplace operator who processes all transactions. It’s a win-win cooperation, as the multi vendor marketplace website owner gets inventory, and sellers get buyers. In simple words, starting a multi vendor website is the same as creating a marketplace like Amazon or eBay of your own.
BENEFITS OF HAVING A MULTI-VENDOR WEBSITE
The dynamic of online shopping continues to change as more eCommerce entrepreneurs are discovering that multi-vendor marketplaces are the better option. Business owners as well as eCommerce investors are endorsing online marketplaces over regular online stores because of their wide range of benefits.
With a standard multi-vendor marketplace platform put in place, all parties can benefit in the following ways:
TO BUSINESS OWNER:-
- A marketplace business module allows the business owner to take a commission on the commodities sold by vendors. This can either be additional to or in place of the marketplace’s products thus raising the chances of a profit.
- Since multi-vendor marketplaces allow platform operators or business owners to collect commission on the products sold by vendors it grows the earning profits
- A multi-vendor marketplace offers a direct buying process since factors such as the cost of commodities as well as the availability of stock are all transparent and open on a certain platform in an open atmosphere
- Multi-vendor marketplaces provide better chances for purchasers and suppliers to establish new relationships both within and beyond their chain of supply
- It offers a reduced time limitation for selling across geographies because the online marketplace software runs around the clock
- Small-scale vendors or stores don’t need to depend on a budget or marketing capacity in order to build their multi-vendor marketplace website because a software can help them join a marketplace. Such vendors or stores can get clarity by following themselves with a known business that is bigger, in some cases they can also use the marketplace’s shipping options.
- Smaller vendors or stores looking to decrease their marketing values or aren’t too confident about establishing their own multi-vendor market place platform can join these huge marketplaces and get clarity through their fulfillment options.
- Through improving and maintaining uniformity, multi-vendor market places create an environment where there is normal exchange of prices between new and old vendors.
- A multi-vendor marketing platform acts as a new sales channel whose role is to market and sell the products or goods of vendors
- eCommerce marketplaces enable the sales of goods overseas through offering vendors a chance to trade in the international online marketplace.
- The users of a multi-vendor marketplace benefit from seeing a variety of options displayed on a single website which is enabled to offer them the highest quality or most moderate price for different products.
- The consumers also get an opportunity to compare products rather than going on their different websites. This encourages them to find high quality commodities with the fairest cost.
- Since multi-vendor marketplaces feature real time and updated data on the availability and cost of products making it easier for buyers to get the best deal.
- Customers can not only search for their best vendors but also establish a trading partnership by having an exclusive deal with them.